AXA and Prosper Health introduce pioneering dedicated cancer case management service in Greater Bay Area

Partners with Prosper Health introducing "Greater Bay Area Cancer Medical Concierge Service Network"

AXA Hong Kong and Macau ("AXA") announces a partnership with Prosper Health, a member-centric health insurance service provider under New Frontier Group - one of China's leading integrated private healthcare service institutions, to launch premium cross-border medical support services for eligible AXA customers, to further strengthen the medical service network in the Greater Bay Area (GBA)1.

The frequency of travel between mainland China and Hong Kong is increasing. As of 2023, approximately 500,0002 Hong Kong residents regularly stay in Guangdong Province, according to the Census and Statistics Department, leading to a significant rise in the demand for cross-border medical services. Among various health risks, cancer remains the top health threat in Hong Kong, with 35,373 new cases3 reported in 2022, of which lung cancer and breast cancer rank as the top and second most common types4, respectively. These factors are making the demand for cross-border cancer medical service increasingly urgent.

AXA remains dedicated to offering customers optimal and convenient health support while continuously strengthening the GBA healthcare ecosystem. Addressing the growing demand for cross-border cancer management, AXA partners with Prosper Health and United Family Hospitals in Shenzhen and Guangzhou (also under New Frontier Group) in the first phase, where eligible AXA customers can access a one-stop "Greater Bay Area Cancer Medical Concierge Service Network" for lung and breast cancer treatment, including cashless arrangement for cross-border cancer treatment and support services by dedicated case managers.

United Family Hospitals in Shenzhen and Guangzhou are designated comprehensive hospitals operating in the GBA and officially included in the Measure of using Hong Kong registered drugs and medical devices used in Hong Kong public hospitals in Guangdong-Hong Kong-Macau Greater Bay Area (the Measure). The hospitals strictly follow policy requirements, respond to patient needs and introduce drugs and medical equipment registered in Hong Kong and Macau, to provide more comprehensive and effective innovative medical services. Additionally, United Family Hospitals have comprehensive integrated medical capabilities and state-of-the-art equipment. Their medical teams have consistently achieved high scores in JCI certification5, reflecting their excellence in medical quality, management, and service delivery.

Janet Lee

Chief Life and Health Insurance Officer of AXA Hong Kong and Macau

"Building on our initial collaboration with Prosper Health last year to enhance the 'Healthcare and Wellness Ecosystem' in both mainland China and Hong Kong, we are delighted to partner with Prosper Health to further expand the servicing of our individual medical plans within the Greater Bay Area. Through the launch of the market-leading 'Greater Bay Area Cancer Medical Concierge Service ', we aim to combine the strengths of mainland China’s and Hong Kong’s medical servicesto provide customers with professional, high-quality, one-stop cancer treatment services in the GBA,ensuring that they receive comprehensive support throughout the entire treatment and recovery process."

Kevin Zhou

Co-founder and CEO of Prosper Health

"Last year, both parties formally launched comprehensive cooperation focusing on expanding the 'Healthcare and Wellness Ecosystem' between mainland China and Hong Kong. This 'Greater Bay Area Cancer Medical Concierge Service Network ' further deepens our previous cooperation. In the trend of 'northbound and southbound' bidirectional movement and accelerated integration in the GBA, we are committed to integrating GBA medical resources and empowering cross-border medical journeys for customers from both regions. Meanwhile, we are expanding the boundaries of premium medical services, from professional medical support to personalised service support, providing more comprehensive assistance to customers with specific medical service needs."

Brian Siu

Executive Director, Chief Operation Officers of New Frontier GBA

“The establishment of Shenzhen New Frontier United Family Hospital in the Greater Bay Area is based on a comprehensive and specialist-integrated approach to protect people's health throughout their entire lives. The hospital's renowned doctors and foreign experts work together with internal specialists to provide multidisciplinary diagnosis and treatment. The hospital also offers cross-border consultation and surgery by Hong Kong specialists. Through collaboration with AXA, the hospital will leverage its professional strengths to build a one-stop high-quality cancer treatment experience for cross-border patients and promote medical service in the region.”

Kelly Xia

General Manager of Guangzhou United Family Hospital

"Over its 16 years since establishment, Guangzhou United Family Hospital has built its reputation through refined management, sophisticated technology, caring service, and comfortable environment. By introducing relevant advanced medical technologies and equipment and gathering top domestic and international medical expert teams, we are committed to providing patients with safe, effective, and convenient comprehensive healthcare services throughout their lifecycle. We are gradually developing into a premium healthcare leader in South China and the GBA."

AXA's Greater Bay Area Cancer Medical Concierge Service Network offers customers a dedicated case manager through Prosper Health for each customer. The teams of case managers is formed by seasoned healthcare professionals with extensive medical insurance expertise. By leveraging the specialised knowledge of medical teams and oncologists from both Hong Kong and mainland China, the dedicated case manager delivers tailored one-on-one services. These include the collection of medical records, assistance in obtaining second medical opinion, scheduling consultations and treatment appointments in mainland China, explanation of treatment plans, and facilitation of insurance pre-approval applications. The comprehensive approach ensures each customer receives the tailored support they require throughout their treatment journey.

In addition, customers can enjoy convenient point-to-point transportation services, including round-trip business vehicles from Hong Kong, Macau, and selected cities in the Greater Bay Area, to designated hospitals in mainland China. This alleviates travel burdens. If necessary, customers can stay at the treatment hospital before and after treatment and receive professional nursing care to ensure adequate rest during treatment period. A dedicated case manager will accompany the customer throughout the treatment process and provide necessary support and companionship.

AXA understands that it would be complex when navigating suitable healthcare. Therefore, AXA developed a trusted AXA Signature Network and cooperated with Prosper Health in last year, to improve cross-border medical service packages for AXA employee benefits insurance customers6, further expanding medical services to mainland hospital networks to 296 cities, including Beijing, Shanghai, and 9 GBA cities, such as Guangzhou, Shenzhen, and Foshan. This cooperation further demonstrates AXA's continuous efforts to enhance customer health protection. Looking ahead, we will continue to closely monitor market conditions and progressively expand and strengthen the GBA medical network, aiming to provide eligible customers with more dedicated medical services ranging from cancer screening to post-treatment care within the year.

For further details about AXA's Greater Bay Area Cancer Medical Concierge Service Network, please visit: www.axa.com.hk/en/greater-bay-area-cancer-medical-concierge-service-network

Remarks:

1 ‘Pioneering’ (Market-first) refers to same type of cross-border medical services provided by Hong Kong insurance companies (According to AXA internal market research conducted as of 17 January 2025)

2 Hong Kong Census and Statistics Department:  Statistics on Hong Kong residents usually staying in Guangdong Province

3 Hong Kong Cancer Registry

4 Top 10 Cancers in Hong Kong: Breast Cancer Surpassed Colorectal Cancer to Become the Second Most Common Cancer; Lung Cancer Remains the Most Common Diagnosed Cancer

5 JCI certification terminated its certification business in China in 2023.

6 Eligible customers refer to insured members of AXA employee benefits insurance with hospitalization coverage.