AXA Hong Kong and Macau (“AXA”) announced today the grand opening of “AXA Dreamland”, an integration of sports, culture and leisure. AXA Dreamland is a new iconic entertainment and sport venue located in “GO PARK SAI SHA”, title sponsored by AXA and managed by Yiu Wing Entertainment Group (“Yiu Wing”), which will strive to become a landmark for activities in the New Territories. Leveraging the success of “AXA x WONDERLAND”, AXA and Yiu Wing have once again joined forces to promote a shared vision of local entertainment, arts, and sports, helping every dream pursuer to shine on their own stage.
AXA Dreamland is situated within GO PARK SAI SHA at 9 Hoi Ying Road. GO PARK SAI SHA is an integrated sports and commercial complex, part of the Sai Sha mega integrated development project developed by Sun Hung Kai Properties Limited (“SHKP”). It is set to become a new landmark that offers sports, entertainment, dining, and leisure experiences. AXA Dreamland occupies the indoor multipurpose stadium of GO PARK SAI SHA, serving as an indoor sports facility and suitable for hosting small to medium-sized music concerts and various sports competitions. The venue can accommodate up to 1,500 people, and its current rental occupancy rate is 80%. Over 50,000 attendees are expected, making AXA Dreamland an ideal gathering spot for local fans of entertainment and sports events.
To commemorate the significant occasion, AXA Dreamland held a grand opening ceremony today, officiated by Ms. Sally Wan, Chief Executive Officer, AXA Greater China, Mr. Daniel Chang, CMO and Partner, Yiu Wing Entertainment Group, and Ms. Judy Chow, General Manager – Leasing, Sun Hung Kai Real Estate (Sales and Leasing) Agency Limited, laying a solid foundation for the collaboration. Additionally, the opening ceremony featured live performances by renowned local bands RubberBand and Cozy Syndrome, treating the audience to an unforgettable musical experience.
To cater to the public's passion for diverse activities, AXA Dreamland will host a vibrant array of events. Renowned Taiwanese singer SHOU and the trending K-pop group VERIVERY have been invited to perform concerts and fan meetings at the venue in May and June, respectively. Moving forward, in addition to regular concerts and sports competitions, plans are in place to organize art exhibitions, cultural seminars, and dynamic activities, injecting more vibrancy into the city's cultural landscape. These events will gradually become an integral part of the local community's cultural life, worthy of anticipation and active participation from citizens.