AXA Hong Kong and Macau (“AXA”) unveiled its new TotalAssure Critical Illness Series (“TotalAssure Series” or “New Series”) to provide comprehensive protection for customers against 135 illnesses. The New Series innovatively offers protection for early risk conditions1 linked to colorectal cancer, breast cancer and heart disease, helping the insured to stay ahead of these critical illnesses while offering timely support for early intervention. It provides up to 1,300% of the sum insured for continuous coverage of increasingly prevalent major illnesses like severe dementias, as well as common critical illnesses that carry significant risks of recurrence, such as cancers and strokes2.
TotalAssure Plus - BabyPro (“BabyPro”), part of the New Series, offers expectant mothers maternity protection starting as early as 18 weeks of pregnancy. BabyPro provides coverage for pregnancy complications, and innovatively extends coverage to postpartum depression for both mothers and fathers. It enables newborn children to enjoy market-leading double protection during the first policy year.
Addressing the challenge of Hong Kong people overlooking early health risks through pre-emptive care and treatment
AXA’s latest study3 revealed that nearly 9 out of 10 respondents (86%) were not fully aware of their health conditions (including cancer index, heart function, blood index, liver, gallbladder, kidney function, etc.). Over 60% (63%) of the respondents do not have the habit of getting annual health checkups, while 61% said they would not seek professional medical advice immediately in case of noticing a health problem. In the unfortunate event of a critical illness, 77% of the respondents said their choice of treatment would depend on the financial burden, and over 80% (84%) were worried that they could not afford the treatment cost and ongoing rehabilitation.
Comprehensive protection with coverage for 3 early risk conditions, multiple claims and continuous support
With the innovative product design, TotalAssure Series offers enhanced protection for early risk conditions associated with three common critical illnesses that require specific surgeries. These include precancerous lesion of the breast4, the early high-risk conditions linked to colorectal cancer and heart diseases, such as Colorectal Serrated Adenoma/polyp(s) and cardiomyopathy (Early Dilated). The New Series also expands the coverage to 51 critical surgeries, supporting customers for early illness intervention.
The TotalAssure Series goes beyond traditional critical illness products with continuous coverage for other serious illnesses, offering support and protection for customers throughout different treatment stages. In the unfortunate event of a critical illness, the New Series provides multiple continuous coverage for common critical illnesses with high recurrence rates, such as cancer, heart attack and stroke2. The coverage includes a Continuous Cancer Payout for up to 111 months, an additional 5% of the sum insured per month for up to 11 months after a stroke2 diagnosis, and a payment of 100% of the sum insured, providing stable financial support during the crucial recovery period. Additionally, the New Series provides annual payouts of up to 12% of the sum insured until the age of 100 in the case of severe dementias.
Innovative baby and maternal care package with enhanced special support
With BabyPro, AXA is extending pre-emptive care and continuous protection to mothers and babies. The study mentioned above found that it has become mainstream for expectant parents to purchase insurance for their unborn children (73%). BabyPro accepts applications as early as 18 weeks into pregnancy. In addition to maternal death cover, it offers protection for pregnancy complications and postpartum depression for both parents, with up to HKD2,000 per visit to specialist in psychiatry or registered psychologist, subject to a maximum of 50 visits in total under all TotalAssure Plus – BabyPro policies. BabyPro also covers babies for undetected congenital conditions from birth, giving them protection as soon as they are born and allowing them to enjoy double coverage during their first year as they start their new lives.
Responding to the growing number of special educational needs (“SEN”) students, the TotalAssure Series offer a distinctive protection plan. It provides special educational support for children with conditions such as Attention Deficit Hyperactivity Disorder (ADHD), autism, visual or hearing impairments, ensuring the insured children receive the support they need throughout their educational journey.
The above information is for reference only. For more information on product features, contents, terms and conditions and exclusions, please refer to the product brochure and policy terms and conditions.
The TotalAssure Series offers a comprehensive range of benefits, including:
1. Three Key Early Detection and Treatment
2. Three Ongoing Support
3. Recognises the unique challenges of children with Special Educational Needs ("SEN") and provides special education support for nine conditions if the insured is diagnosed between 6 and 18 years’ old, and attends a special school for one academic year.
4. Combines Critical Illness Benefit and Mental Health Services to ensure the insured can attend free mindfulness classes5, including the YMCA Art Workshop or Pure Yoga Class/Fitness Pass, for mental health protection. Includes different support services for the insured person and their carers after diagnosis of a critical illness.
Remarks:
1 Three early risk conditions include cardiomyopathy (early dilated), colorectal serrated adenoma/polyp(s) and precancerous lesion of breast.
2 Only applicable to TotalAssure Plus Critical Illness Plan and TotalAssure Plus Critical Illness Plan – BabyPro.
3 The survey was commissioned by AXA and conducted by the market research firm YouGov in April 2024, aimed to study Hong Kong people's understanding of their own health conditions and stress levels. A total of 1,035 respondents aged between 18 and 50 participated in the survey.
4 The term ‘market-first’ refers to same type of critical illness insurance plan available for new business in the market that offers lumpsum payout for precancerous lesion of breast (according to AXA internal market research conducted as of 24 June 2024).
5 The value-added services are provided by third-party service providers as AXA may designate from time to time. AXA shall not be responsible for any value-added services so provided or any act or failure to act on the part of the third-party service providers. The third-party service providers are solely responsible for all obligations and liabilities relating to such value-added services and all auxiliary services so provided. All matters and disputes are subject to the final decision of AXA and the third-party service providers.